“Money never starts an idea; it is the idea that starts the money.” (William J. Cameron)
We made Flex@ in 1998 after high level experience in media communication and advertising, with intuition that future of advertising and communication needs to be more flexible and maybe drawn by @ letter. Intuition truer than I think we ever imagined.
Advertising is the most powerful means that companies have to talk to Their markets, creativity and communication are linked by the purpose of generating powerful advertising messages that can optimise this dialogue. Creativity and communication will be increasingly needed in an extended environment such as the Web.
With the actual media integration and extension of possibility coming from new technolgies our letter has become the X. More related with the NET, eXtendible and fleXible, like all new #sign, with the necessary understanding of the rules of new technologies and their impact on daily life and market.